Objective

To chart a path to 8x revenue growth over 5 years through strategic focus, market prioritization, and business model clarity.

Approach

Our strategy anchored on focus, repeatability, and geographic expansion — leveraging the client’s existing strengths in customization and project-based delivery.

1. Business Model & Product Strategy

• Evaluated B2B, B2C, and D2C models on capital intensity, sales cycle, margins, and scalability.

• Finalized on B2B as the most suitable model — with institutional buyers enabling large-ticket, repeatable business.

• Identified office furniture as the anchor category due to consistent demand, referral-driven sales, and alignment with post-COVID workspace redesign trends.

  
  

2. Customer Segmentation

• Segmented buyers by order size, frequency, and influence in purchase decisions.

• Prioritized:

  • Co-working operators with rapid expansion plans

  • Corporate accounts with multi-location furnishing needs

  • Tier 1 & Tier 2 architects and interior designers as specifiers and referral agents

• Built a sales strategy focused on relationship management, project tracking, and embedded product placements.

3. Domestic Market Expansion

• Conducted a white space analysis across metros and Tier 1 cities.

• Pune, Bengaluru and Hyderabad were identified for immediate expansion based on:

  • Commercial real estate growth

  • Architect concentration

  • Competitive landscape and ease of entry

  
  

4. International Expansion Roadmap

• Evaluated overseas markets using a feasibility scorecard across:

  • Market demand & growth

  • Customer profile match

  • Regulatory ease

  • Logistics and cost of entry

• Shortlisted USA, UAE, Saudi Arabia, and Canada as high-potential future markets for structured entry.

Outcome

Clear category and customer focus to drive scalable, repeatable revenue

Domestic and international market prioritization framework

A stepwise rollout plan aligned to capabilities, capital, and demand readiness

Conclusion

Sustainable hypergrowth comes from choosing the right battles — and scaling in sync with where the demand, margin, and delivery capacity intersect. This roadmap gave the client a focused, feasible, and high-return plan to unlock 8x growth.